Easyfairs

B2B & B2C event and trade fair organiser

  • Sector Business Services
  • Ownership Co-Control
  • Turnover EUR 237 M (2024)
  • Date of acquisition 07/2024

Easyfairs is one of the largest pan-European event and trade fair organisers. Based in Brussels, the company organises 110 event titles across 12 different countries, 50 different venues (of which 8 are owned by the company) and in 12 industry verticals, including packaging & logistics, manufacturing, industrial processing, hospitality and construction. The company welcomes annually more than one million visitors and 23,000 exhibitors to its events.

Tech-enabled business model & innovative approach to event management

At the core of Easyfairs' operational success is its robust digital infrastructure, which enables a standardized and streamlined organisation of large-scale events. This technology-driven approach not only enhances efficiency but also improves the experience for exhibitors and attendees. By integrating advanced data analytics and digital marketing tools, Easyfairs offers tailored event experiences and actionable insights that drive business growth and attendee engagement.

Strategic geo-cloning for global growth

Easyfairs utilizes a strategic approach of geo-cloning to replicate its successful event formats in new geographic markets. This method not only supports the company’s current international expansion but also sets the stage for continuous growth into new markets and continents. By expertly adapting its proven event models to suit local market nuances, Easyfairs not only enhances its global presence but also ensures a consistent, high-quality experience across all its events, thereby strengthening industry connections worldwide.

Increasing connections, decreasing emissions

Easyfairs establishes a best-in-class standard in sustainability across its events, venues, and offices. By implementing energy-efficient practices, using renewable resources across its venues, and advancing waste management initiatives, Easyfairs adopts a holistic and transformative approach to ESG. This strategy not only significantly reduces environmental impact but also positions Easyfairs as a leader in sustainable event management.