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27 Mar '25

SmartSD Acquires French Distributor Tracor Europe

Breda, the Netherlands / Lisses, France, 27 March 2025 – Our portfolio company SmartSD, a leading B2B distributor of security and fire safety solutions, is complementing the very robust organic growth with the acquisition of Tracor Europe (“Tracor”), a French distributor of video surveillance solutions. As a key distributor of Axis Communications products, Tracor’s integration will enable SmartSD to extend its Axis Communications distribution rights from the Benelux region into the French market, further strengthening its position in France.

Sharing common values of expertise, quality, and customer focus, this natural alliance combines Tracor’s recognized know-how with SmartSD’s high value-added approach. Together, they emphasize consulting, product availability, training, and technical support to provide the best possible assistance to our clients in their complex security projects.

This acquisition highlights a strong strategic fit between the companies. As a large European distributor SmartSD is well-positioned to integrate Tracor’s product offering of premium brands like Axis Communications, Hanwha Vision, and Milestone Systems. Additionally, Tracor’s established local presence will unlock new cross-selling opportunities and strengthen SmartSD’s ability to deliver tailored, high-quality solutions to integrators in France. Looking ahead, the existing teams will continue to provide their expertise with the same customer-centric approach and dedication.

“Tracor Europe has built a strong legacy in video surveillance and we are delighted to welcome them to the SmartSD group,” said Stefan Schreurs, Director of SmartSD. “We are excited to work together and confident that joining forces will complement our offering, bringing even greater value to our customers and partners in France.”

Nicolas Dalle, President of Tracor Europe added: “This partnership is a perfect match as both Tracor and SmartSD are trusted Axis Communications, Hanwha Vision, and Milestone distributors, operating in different regions. It represents an exciting opportunity to combine our strengths, broaden our reach, and deliver innovative solutions to meet the evolving needs of our clients.”

About SmartSD

SmartSD is a leading European distributor of security technology, offering products for surveillance, access control, intrusion detection, and fire safety to professional installers and system integrators. Partnering with top global brands, SmartSD delivers high-quality, integrated solutions with a strong focus on service and customer satisfaction. For more information, visit www.smartsd.com.

About Tracor Europe

Founded in 1972 and based in Lisses (île-de-France), France, Tracor Europe specializes in the distribution of video surveillance solutions. Tracor is a family-owned business that has become a trusted name in the distribution of video surveillance products in France. Tracor combines technical expertise with a client-focused approach, offering tailored solutions and comprehensive support. For more information visit: www.tracor-europe.fr