Transaction news HG International

HG International is a leading European supplier of specialist consumer cleaning and maintenance products marketed under the HG brand name. Already a strong household name in the Netherlands and Belgium, HG continues to expand its sales in, amongst others, food- and DIY-retailers throughout Western Europe with firm footholds in other countries such as the United Kingdom, France, Germany, Spain and Italy. Headquartered in Almere, the Netherlands, HG manufactures, distributes and sells a comprehensive assortment of over 200 specialty cleaning and maintenance solutions, including products for bathrooms, kitchens, fabrics, gardens, floors and furniture.

Peter de Heer, CEO of HG International, explains: "With Gilde as a partner we have been able to further strengthen our leading market position in the Benelux as well as accelerate our growth throughout other European countries such as France and the United Kingdom in particular. We are very happy with Cobepa as our new financial sponsor who fully supports the continuation of our successful growth strategy. In the years to come, HG will continue to further strengthen its reputation as the leading brand in specialized cleaning and maintenance products. Our long-term vision, which has resulted in constant and sustainable growth of the HG brand over decades, fits perfectly with the long-term investment policy of Cobepa."

Jean-Marie Laurent Josi, Managing Director of Cobepa, added: "We are very pleased to become the new partner of Peter de Heer and his management team, and we are looking forward to participating in the next development phase of HG by providing financial support and access to our network. I am sure that HG's management will be able to prolong their continuous growth track record both in the Benelux and in the core neighboring countries to further reinforce HG's position as the clear European market leader in specialty cleaning and maintenance products."